How to advertise on Instagram with 3 free methods: The number of Instagram users does not stop growing every day worldwide. For this reason, advertising on Instagram or Instagram ads has positioned itself as one of the most exciting options for brands in the digital field.
Instagram promotion how to advertising on Instagram will excite those brands that focus their target audience on this social network to earn money.
For this reason, it is necessary that you first know your audience, and determine which channels and formats are the most interesting to address them. Instagram reinvents itself every year, so you will find the ideal setup for each segment of your audience.
3 Ways To Advertise On Instagram For Free
Instagram Image ads
The most classic format to create an ad on Instagram is the still image plus description text. Our advertising must always be very dynamic. But nothing is further from reality. Many times the most straightforward formats are the ones that most attract the interest of our audience.
If you are going to add text within your image, make sure it meets the optimal proportion showed by Facebook. Don’t forget to add an engaging call to action that draws the user’s attention. Converting the reach of your ad in clicks to yours.
- interaction with your profile
is what will measure the success of a good campaign.
According to Make A Wikipedia Page, this format is handy to attract the public to your profile and get followers through the content.
With this, you will achieve a more assertive social community that will interact with you. The length of the text that accompanies the image will depend on your specific aim and your brand image. There is no rule that the shorter, the better or vice versa.
Instagram promotion how to Instagram Video Ads
Instagram allows you to use videos in your ads for up to 60 seconds. For this reason, you must adapt your video to the required time and size format since otherwise, you cannot advertise it.
Make sure you tell the most crucial thing in the first few seconds. As most of the people who will reach the ad will not consume 25% of the video.
It is beneficial for demonstrations of
- for storytelling,
- Or to say something challenging to synthesize in images.
I consider it to be the format that generates the most memory. So it is exciting to use it for brand recognition purposes.
It is also fascinating to form personalized audiences that you can use later in other types of campaigns. You can also download other user’s videos for free.
Instagram promotion how to: It is a very visual format that is gaining more and more followers. They capture the attention of our users a lot. So the optimization of our investment is more significant.
You can upload both videos, up to 15 seconds, and photos. Being a format that is consumed instantly, your message and image should be more impressive.
Here it will be more important to play with colors and creativity in the arrangement of the distinct elements of the image.
We recommend that you add the call to action yourself since the one included in the Instagram application itself. At the bottom, it is quite discreet and will often go unnoticed.
And these are just some keys that you should consider. Remember that each format of your advertising on Instagram will have unique characteristics and, therefore, different needs.
Start right now to take off in the digital market and have the best digital marketing professionals who will help you in this task.